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PropHero featured in Financial Review: Proptech dream run about to test boundaries of risk

 

This article written by Nina Hendy starts from the fact that during the COVID years, Australia’s Proptech sector embraced the property market, and it’s doing very well so far.

Industry figures reveal 18 separate transactions representing $274 million in investment between late 2019 and late 2021. Much of this activity relates to established players purchasing scaling proptechs to expand or deepen their product and get closer to customers.”

 

Hendy goes on to say “… anyone can make money in the property boom. The question now is what will become of some of these technology companies created specifically for the property sector who may still be trying to get a foothold on the property ladder in the event of a market downturn.”

 

Our Co-Founder and Co-CEO Mickael Roger replied: “The market doesn’t always behave the way the experts predict.” and that there is still a lot of room to grow in the market.

 

“The broader real estate industry is still immature when it comes to technology. We believe the industry needs to get modernised, in particular leveraging new technologies like big data and AI,” he says.

 

PropHero provides the data and digital solutions that enable you to build a property portfolio that can outperform the market. Learn more and book a free investment consultation here.

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