Closing the gender gap in property investment


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Closing the gender gap in property investment

Closing the gender gap in property investment

Research released by CoreLogic earlier this year shows a clear gender gap in property ownership.  

The research also showed that investment properties account for the majority of this gender wealth gap in real estate.  

Men own 36.4% of all investment properties analysed while women own only 29.1%. This disparity amounted to approximately 105,500 additional investment properties owned by men than women in Australia.

CoreLogic’s data suggests that around 70% of the discrepancy between male and female residential property ownership in Australia is accounted for by ownership of investment properties.

For a few reasons, this is an important topic to address.  

The gender pay gap already means that women are not able to save for a deposit as quickly as men.  Combine this with career breaks to care for children, women also retire with less superannuation.  This means it is even more important for women to create wealth through property to enjoy economic security in older age. 

CoreLogic’s 2022 Women & Property report revealed women continue to have less overall share of property ownership than men, making them potentially disadvantaged by recent wealth gains from real estate.

“If you don’t own property, that’s a big source of wealth that you are not tapping into,” says Marsha Isaak, PropHero’s resident specialist property coach.  “And the best thing about property is that the market gains do the work for you, so you can make money while you sleep,” she continues.  

PropHero is on a mission to make investing in property simple, transparent, stress-free and more profitable.  

Or, to put it another way, at PropHero we are democratising the property investment opportunity, so it’s not limited to people with the right connections and lots of spare time. 

Here’s how PropHero works.  

First, we give you a no-obligation consultation, so we can get to know you and your goals. 

Second, we give you a personal property coach, who helps you through the whole process.

Third, we have a digital platform, so you can access your curated property investing opportunities from anywhere, at any time and from any device. 

Fourth, we screen 15,000 suburbs in Australia using our big data sets and predictive algorithms.  We save you hours and hours of time, and we only show you the best properties based on our models and your goals.  

Fifth, we have a network of property professionals around the country, like mortgage brokers and property managers, so you can connect with them to take care of the rest. 

Finally, we set you up for success, measured by low risk and high return.  So you can confidently buy a house interstate, rather than a unit around the corner.  

“The two biggest barriers we are overcoming for women are time and confidence,” says Luciola Ramos, PropHero’s sales manager.  “I love helping women invest in property,” she continues. 

“At PropHero, we’ve got your back if you are a busy, independent woman.  You don’t have to juggle work plus childcare and yet still find the time to do all the research on your laptop and make those physical inspections on a Wednesday afternoon or Saturday morning.”

Book a free one-to-one investment session with PropHero here.

Let us show you how you can easily invest in a high return investment property in under 8 weeks!  

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